A sales team for your spice export business.
Importers ask about grade, origin, lab tests and certificates before they ask about price. Your digital team answers from your approved specifications and certificates, in the buyer’s currency, and hands serious buyers to you.
Early access includes 10,000 free credits for 15 days.
AshaLead Responder
ArjunSDR Outreach
RaviCustomer care
MeeraMarketing
Video
Watch how it works for spices & food exports
In English. Also in हिन्दी (Hindi): in the player, open Settings (⚙) and choose Audio track.
The presenter is an AI character with an AI voice. The screens are from a demo business.
Spices & food exports
Where sales slip today
- Every importer asks for lab reports, residue limits and certificates, and finding the right file takes time.
- Enquiries from Alibaba, Tradekey and IndiaMART arrive across time zones and wait until morning.
- Buyers who asked for samples or a private label quote go quiet after the first exchange.
How the sale runs, with your digital team
Each step, as it often goes for spice and food exporters today, and what your team does instead. A person approves every message.
An enquiry comes in
TodayOvernight enquiries from abroad wait for the office to open.
With your teamAsha reads every enquiry from your lead sites, mailbox, WhatsApp and enquiry form, marks it a lead or not, and gives a fit score with the reasons.
Grade, destination and tests
TodayEach buyer needs a different set of questions answered.
With your teamAsha asks which spice, form and grade, how much, for which country and port, and which lab tests and certificates the shipment needs.
Documents and terms
TodaySpecifications and certificates are hunted for in old emails.
With your teamAsha sends your catalogue or certificates when the buyer asks and the file is in your approved knowledge, and uses the currency and Incoterm set for the buyer’s country.
Residues, sterilisation and credit
TodayThese are serious questions and need you.
With your teamWhen a buyer mentions a lab report, MRL, ethylene oxide, a letter of credit or private label, Asha hands the buyer to you with their own words as proof.
New importers
TodayFinding importers takes days of searching.
With your teamArjun scores importers and food brands against who you want to reach, researches each from public pages and drafts a first email and up to three follow-ups for your approval.
Your team for Spices & food exports
Start with these employees. You can start the others whenever you are ready.
- AshaLead ResponderAnswers importers from your approved specifications and certificates, in their currency, and hands lab, residue and payment questions to you.What Asha does
- ArjunSDR OutreachFinds importers and food brands abroad, researches each one and drafts a first email and follow-ups for you to approve.What Arjun does
- RaviCustomer careReminds importers when their next order is due and drafts festival greetings by each customer’s country.What Ravi does
- MeeraMarketingDrafts posts about your crop, processing and certificates for your channels; a person approves and posts each one.What Meera does
What your team already knows about Spices & food exports
Set up by Sellyx in the Spices and food exports pack. Facts about your own business come only from the knowledge you approve.
Questions Asha asks buyers
- Which spice, form and grade do you need, and how much?
- Which country and port is it for?
- Which lab tests and certificates do you need with the shipment?
Hands the buyer to you when they mention
- lab report
- MRL
- ethylene oxide
- letter of credit
- private label
Never says
- 100% pure
- chemical-free
- best quality in the world
And leaves these to you: test results not in the knowledge; claims of 100% purity without a lab report.
Lead sites set up for you
- IndiaMART
- TradeIndia
- ExportersIndia
- Alibaba
- Tradekey
Checks that you have
- Spices Board registration (CRES)
- FSSAI licence
- FSSC 22000, ISO 22000, BRCGS or HACCP
- Importer Exporter Code (IEC)
- Recent lab reports
- Product specifications per spice
- Price list with delivery terms
Industry background your team starts with
Rules for exporters
- Exporters of spices from India register with the Spices Board of India (Certificate of Registration as Exporter of Spices, CRES).
- Food businesses in India need an FSSAI licence or registration.
- A phytosanitary certificate is needed for many plant products, depending on the destination.
What buyers check
- Buyers in the EU and many other markets test for pesticide residues against their maximum residue limits.
- Ethylene oxide has led to recalls of spices in several markets; buyers ask how a lot was sterilised.
- Lab reports from accredited labs for each lot (pesticides, aflatoxin, microbiology) are commonly asked for.
- Food safety certificates such as FSSC 22000, ISO 22000, BRCGS or HACCP help with importers and retailers.
How orders work
- Buyers ask for grade, origin, moisture, colour value or pungency where relevant, and packing size.
- Private label and custom blends are common requests from importers.
- Halal, kosher and organic certificates are asked for by some buyers.
General knowledge of the industry, not facts about your business. Pack content as of 2026-11-04.
Questions owners ask
Set up for how you sell:
Can it say our spices are pure or chemical-free?
No. Words such as “100% pure”, “chemical-free” and “best quality in the world” are never used, and test results are quoted only from your approved knowledge.
Does it use the buyer’s currency and terms?
Yes. You set the currency and Incoterm by the buyer’s country, and Asha follows them. Replies are in English.
What happens when a buyer asks about ethylene oxide or residue limits?
The buyer goes to you with their question, because those answers must come from your lab reports and your team.
Want your team working before the next enquiry?
Tell us what you sell and where your buyers come from. We set up your team with this industry’s pack.
Early access includes 10,000 free credits for 15 days.