A sales team for your FMCG distribution business.
Retailers want their usual order on their delivery day, and brands looking for a distributor want to know your reach. Your digital team answers both, reminds retailers when an order is due, and hands distributorship and credit questions to you.
Try before you buy: 10,000 free credits for 15 days.
AshaLead Responder
RaviCustomer care
ArjunSDR Outreach
FMCG distribution
Where sales slip today
- Retailers who order every week stop, and you notice when the month’s numbers come in.
- A brand looking for a distributor in your area enquires once; a slow reply loses the brand.
- Schemes, credit and returns need a person, but they arrive mixed with routine orders.
How the sale runs, with your digital team
Each step, as it often goes for FMCG distributors and super stockists today, and what your team does instead. A person approves every message.
An enquiry comes in
TodayRetailer orders and brand enquiries land in the same phone.
With your teamAsha reads every enquiry from your lead sites, mailbox, WhatsApp and enquiry form, marks it a lead or not, and gives a fit score with the reasons.
Who is asking
TodayA brand and a retailer get the same answer.
With your teamAsha asks which products and how much, where the shop is and which delivery day suits, and whether the buyer is a retailer, a wholesaler or a brand looking for a distributor.
The reply
TodayReplies promise what the office cannot keep.
With your teamAsha drafts the reply from your approved brands, areas and delivery days. She never offers schemes you have not approved, credit you do not give, or prices above MRP.
Distributorships and credit
TodayImportant conversations start late.
With your teamWhen a buyer mentions a distributorship, super stockist, credit, a scheme claim, expiry or a return, Asha hands the buyer to you with their own words as proof.
The usual order
TodayQuiet outlets are spotted too late.
With your teamRavi reads your past sales, works out each customer’s usual gap between orders, and drafts a reminder a week before the next order is due. Customers who go quiet become a call for their owner.
Your team for FMCG distribution
Start with these employees. You can start the others whenever you are ready.
- AshaLead ResponderAnswers retailers and brands, asks who they are and what they need, and hands distributorship and credit questions to you.What Asha does
- RaviCustomer careReminds retailers when their usual order is due and flags outlets that stopped ordering.What Ravi does
- ArjunSDR OutreachFinds brands looking for distributors in your area and new retailers on your routes, and drafts a first message for approval.What Arjun does
What your team already knows about FMCG distribution
Set up by Sellyx in the FMCG distribution pack. Facts about your own business come only from the knowledge you approve.
Questions Asha asks buyers
- Which products and how much do you need?
- Where is your shop, and which day suits you for delivery?
- Are you a retailer, a wholesaler or a brand looking for a distributor?
Hands the buyer to you when they mention
- distributorship
- super stockist
- credit
- scheme claim
- expiry
- return
Never says
- cheapest
- guaranteed margin
- best price in the market
And leaves these to you: schemes not approved; selling above MRP; credit not offered; exclusive territory promises.
Lead sites set up for you
- IndiaMART
- TradeIndia
- JustDial
- Google Business Profile
Checks that you have
- GST registration
- FSSAI licence or registration
- Distributor appointment letters from your brands
- Udyam registration
- Rate list per brand (price to retailer)
- Current schemes and trade offers
- Distributor profile (area, outlets, warehouse, vehicles)
Industry background your team starts with
How the trade works
- Brands appoint distributors or super stockists for a territory; the distributor buys stock, holds it and serves retailers in that area.
- Retailers order often and in small quantities; delivery on fixed days (beats) and a reliable salesman matter to them.
- Margins on each brand are set by the company; schemes and trade offers are passed on to retailers and claimed back.
- Stock close to expiry, damaged goods and scheme claims need careful tracking, or they eat the margin.
Rules that apply
- Distributors and wholesalers of food need an FSSAI licence or registration.
- Packaged goods must show MRP, net quantity and other details under the Legal Metrology (Packaged Commodities) Rules; goods cannot be sold above MRP.
- Goods moving above the GST value limit need an e-way bill.
What brands and retailers check
- Brands looking for a distributor ask about area covered, number of outlets served, warehouse, vehicles, team and the money you can put into stock.
- Retailers compare delivery days, credit, schemes and how quickly short supplies and returns are handled.
- B2B ordering apps and quick commerce now compete for retailer orders, so service and relationships matter more.
General knowledge of the industry, not facts about your business. Pack content as of 2026-11-04.
Questions owners ask
Set up for how you sell:
Will it promise margins or an exclusive territory?
No. “Guaranteed margin” is never said, and exclusive territory is a topic it leaves to you.
How does it know when a retailer should reorder?
Ravi reads your past sales from a CSV or a Tally export and works out each outlet’s usual gap between orders.
Does it chase dues?
Not yet. Payment reminders are planned for a separate Collections employee.
Want your team working before the next enquiry?
Tell us what you sell and where your buyers come from. We set up your team with this industry’s pack.
Try before you buy: 10,000 free credits for 15 days.