A sales team for your electrical and hardware business.
Contractors, builders and shops ask for a brand, rating, quantity and delivery date, and compare your discount with the next dealer’s. Your digital team answers fast, keeps regular buyers ordering, and hands projects and special discounts to you.
Early access includes 10,000 free credits for 15 days.
AshaLead Responder
RaviCustomer care
ArjunSDR Outreach
Electrical goods & hardware
Where sales slip today
- Contractors want an answer today; an enquiry answered tomorrow is often lost.
- Regular buyers who stop ordering are noticed months later.
- Project, tender and bulk enquiries need you, but they arrive mixed with small orders.
How the sale runs, with your digital team
Each step, as it often goes for electrical and hardware dealers today, and what your team does instead. A person approves every message.
An enquiry comes in
TodayIndiaMART, TradeIndia, JustDial and WhatsApp messages pile up during the day.
With your teamAsha reads every enquiry from your lead sites, mailbox, WhatsApp and enquiry form, marks it a lead or not, and gives a fit score with the reasons.
Brand, rating and site
TodayEach reply starts with the same questions.
With your teamAsha asks which brand, size or rating and how many, where and by when it is needed, and whether it is for a project, a shop or own use.
The reply
TodayPrices are typed from memory.
With your teamAsha drafts the reply with prices only from your approved list, and never offers a discount beyond it. A person approves and sends it.
Projects and special rates
TodayBig orders get the same slow queue.
With your teamWhen a buyer mentions a project, tender, credit, a bulk order, a special discount or a warranty claim, Asha hands the buyer to you with their own words as proof.
The next order
TodayRepeat buyers drift to the next dealer.
With your teamRavi reads your past sales, works out each customer’s usual gap between orders, and drafts a reminder a week before the next order is due. Customers who go quiet become a call for their owner.
Your team for Electrical goods & hardware
Start with these employees. You can start the others whenever you are ready.
- AshaLead ResponderAnswers contractors, builders and shops fast, with prices only from your approved list, and hands projects and special discounts to you.What Asha does
- RaviCustomer careReminds contractors and shops when a reorder is due and flags regular buyers who go quiet.What Ravi does
- ArjunSDR OutreachFinds electrical contractors, builders, panel makers and factories near you, and drafts a first message and follow-ups for approval.What Arjun does
What your team already knows about Electrical goods & hardware
Set up by Sellyx in the Electrical goods and hardware pack. Facts about your own business come only from the knowledge you approve.
Questions Asha asks buyers
- Which brand, size or rating, and how many do you need?
- Where should it be delivered, and by when?
- Is this for a project, a shop or your own use?
Hands the buyer to you when they mention
- project
- tender
- credit
- bulk order
- special discount
- warranty claim
Never says
- cheapest
- lowest price guaranteed
- 100% original
And leaves these to you: discounts above the approved list; stock not confirmed; warranty terms of brands you are not authorised for.
Lead sites set up for you
- IndiaMART
- TradeIndia
- JustDial
- GeM
- Google Business Profile
Checks that you have
- GST registration
- Authorised dealer or distributor letters from your brands
- BIS licence or registration details for the products you sell
- Udyam registration
- Current brand price lists and your discount structure
- List of items you keep in stock
- Catalogue or product list
Industry background your team starts with
How buyers choose
- Contractors, builders, panel makers, shops and factory maintenance teams are the main buyers; each orders differently.
- Buyers ask for the brand, rating or size, quantity, delivery place and how soon it can be dispatched.
- Many brands publish a list price, and dealers quote a discount on it; buyers compare that discount between dealers.
- Contractors and shops often buy on credit days; regular buyers expect the same terms each time.
Rules that apply
- Many electrical goods, such as PVC cables, switches, MCBs, plugs and sockets, are under BIS Quality Control Orders and must carry the ISI mark.
- LED lamps, luminaires and many electronic goods must be registered with BIS under its Compulsory Registration Scheme and show the registration number.
- Some appliances, such as ceiling fans, must carry a BEE star label.
- Goods moving above the GST value limit need an e-way bill, and the invoice shows HSN codes.
What buyers check
- Whether you are an authorised dealer or distributor, since that decides whether the brand's warranty applies.
- Fake wires, switches and tools are a known problem; buyers ask for a proper GST invoice and genuine stock.
- Project buyers ask for test certificates, brand approvals in the project specification and delivery in lots.
Where leads come from
- IndiaMART, TradeIndia and JustDial bring enquiries from businesses and contractors; Google Business Profile brings walk-in and local buyers.
- Government offices buy many electrical and hardware items through GeM.
- Builders and contractors also find dealers through referrals, so repeat buyers are worth more than one-off enquiries.
General knowledge of the industry, not facts about your business. Pack content as of 2026-11-04.
Questions owners ask
Set up for how you sell:
Will it offer discounts?
Only those in your approved list. A buyer asking for a special discount goes to you.
Can it say our stock is 100% original?
It does not use phrases such as “100% original” or “lowest price guaranteed”. It can say you are an authorised dealer when that is in your approved knowledge.
Does it chase payments?
Not yet. Payment reminders are planned for a separate Collections employee.
Want your team working before the next enquiry?
Tell us what you sell and where your buyers come from. We set up your team with this industry’s pack.
Early access includes 10,000 free credits for 15 days.