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Sellyx

A sales team for your IT support and AMC business.

Offices, schools, clinics and factories look for support when something breaks or a warranty ends. Your digital team answers enquiries, asks about devices, sites and urgency, hands outages and security incidents to you at once, and asks for renewals before AMCs end.

See it on a call

Early access includes 10,000 free credits for 15 days.

  • Asha, digital employeeAshaLead Responder
  • Ravi, digital employeeRaviCustomer care
  • Arjun, digital employeeArjunSDR Outreach

Managed IT (AMC)

Where sales slip today

  • An urgent “everything is down” message waits in the same inbox as a quote request.
  • AMC renewals depend on someone remembering the end date.
  • Local businesses search JustDial and Google, and the first to answer wins.

How the sale runs, with your digital team

Each step, as it often goes for managed IT and AMC providers today, and what your team does instead. A person approves every message.

  1. An enquiry comes in

    TodayEngineers are on site; messages wait.

    Asha, digital employee

    With your teamAsha reads every enquiry from your lead sites, mailbox, WhatsApp and enquiry form, marks it a lead or not, and gives a fit score with the reasons.

  2. Devices, sites and urgency

    TodayThe first call is spent on basics.

    Asha, digital employee

    With your teamAsha asks how many computers, printers and other devices at how many sites, whether the buyer needs an AMC, a one-time fix or a resident engineer, and what is not working and how urgent it is.

  3. Urgent problems

    TodayAn outage waits like any other message.

    Asha, digital employee

    With your teamWhen a buyer mentions something urgent, a system down, data loss, being hacked, ransomware, a tender or an SLA, Asha hands the buyer to your team at once with their own words as proof.

  4. The reply

    TodayPromises are made that engineers cannot keep.

    Asha, digital employee

    With your teamAsha drafts the reply with response times only from your approved knowledge, and makes no security guarantees or data recovery promises.

  5. Renewals

    TodayAMCs lapse quietly.

    Ravi, digital employee

    With your teamRavi asks the client’s owner to meet for a renewal when a contract ends within 30 days, and flags clients who go quiet.

What your team already knows about Managed IT (AMC)

Set up by Sellyx in the Managed IT and support (AMC) pack. Facts about your own business come only from the knowledge you approve.

Questions Asha asks buyers

  • How many computers, printers and other devices, and at how many sites?
  • What support do you need: an AMC, a one-time fix, or a resident engineer?
  • What is not working today, and how urgent is it?

Hands the buyer to you when they mention

  • urgent
  • down
  • data loss
  • hacked
  • ransomware
  • tender
  • SLA

Never says

  • 100% secure
  • zero downtime
  • cheapest

And leaves these to you: response times not in the knowledge; security guarantees; data recovery promises.

Lead sites set up for you

  • JustDial
  • Google Business Profile
  • IndiaMART
  • GeM

Checks that you have

  • ISO 27001
  • ISO 20000-1
  • Authorised service or sales partner letters
  • GST registration
  • Udyam registration
  • AMC rate card or service catalogue
  • Sample service level agreement
  • AMC contract template
  • Escalation matrix
Industry background your team starts with

How buyers choose

  • Buyers want someone to call when things break: response time, an engineer who comes on site, and a fixed yearly cost.
  • A comprehensive AMC usually includes parts; a non-comprehensive AMC covers labour only, and buyers ask which one is offered.
  • Many contracts are per device or per site per year; larger sites ask for a resident engineer.
  • Hardware warranties ending, an office move or a security incident often trigger a buyer to look for support.

Rules buyers bring up

  • CERT-In's 2022 directions require cyber incidents to be reported within six hours and logs to be kept for 180 days.
  • India's Digital Personal Data Protection Act, 2023 makes businesses responsible for protecting the personal data on their systems.
  • Government offices often buy AMCs and IT support through GeM.

What buyers check

  • Response and fix times written into a service level agreement, and how issues are escalated.
  • Whether you are an authorised service partner for the brands they use.
  • Larger buyers may ask for ISO 27001 or ISO 20000-1 (IT service management).

General knowledge of the industry, not facts about your business. Pack content as of 2026-11-04.

Questions owners ask

Set up for how you sell:

Watch the 3-minute walkthrough

What if a client reports an outage or a hack?

The message goes to your team at once, with the client’s own words.

Will it promise response times?

Only those written in your approved knowledge.

Can it say systems are 100% secure?

No. Words such as “100% secure” and “zero downtime” are never used.

Want your team working before the next enquiry?

Tell us what you sell and where your buyers come from. We set up your team with this industry’s pack.

See it on a call

Early access includes 10,000 free credits for 15 days.