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Sellyx

A sales team for your software development company.

Startups, businesses and agencies abroad want to know what you have built, how you work and when you can start. Your digital team answers enquiries, proposes scoping calls, finds companies that need software built and keeps your recent work in front of buyers.

See it on a call

Try before you buy: 10,000 free credits for 15 days.

  • Arjun, digital employeeArjunSDR Outreach
  • Asha, digital employeeAshaLead Responder
  • Meera, digital employeeMeeraMarketing
  • KKabirCommunity

Software development

Where sales slip today

  • Enquiries ask “how much for an app?” and need a scoping call, not a price.
  • Outreach to the right startups and agencies takes hours of research.
  • Buyers check your LinkedIn and blog, and find nothing recent.

How the sale runs, with your digital team

Each step, as it often goes for software and app development companies today, and what your team does instead. A person approves every message.

  1. An enquiry comes in

    TodayFounders reply at night, after delivery work.

    Asha, digital employee

    With your teamAsha reads every enquiry from your lead sites, mailbox, WhatsApp and enquiry form, marks it a lead or not, and gives a fit score with the reasons.

  2. What they want built

    TodayScoping starts without the basics.

    Asha, digital employee

    With your teamAsha asks what the buyer wants to build and for whom, their timeline and budget range, and whether there are designs, a specification or an existing system.

  3. The reply

    TodayFixed prices are promised too early.

    Asha, digital employee

    With your teamAsha drafts a reply that proposes a scoping call. She gives no fixed price or delivery date before scoping.

  4. NDAs, contracts and RFPs

    TodayFormal steps wait for the founder.

    Asha, digital employee

    With your teamWhen a buyer mentions an NDA, SOW, contract, RFP, IP or a security review, Asha hands the buyer to you with their own words as proof.

  5. New clients and visible work

    TodayOutreach and posts happen when someone has a free day.

    Arjun, digital employee

    With your teamArjun researches startups, businesses and agencies that fit and drafts emails pointing to similar work; Meera drafts posts about your case studies for a person to approve and post.

Your team for Software development

Start with these employees. You can start the others whenever you are ready.

What your team already knows about Software development

Set up by Sellyx in the Software and app development pack. Facts about your own business come only from the knowledge you approve.

Questions Asha asks buyers

  • What would you like to build, and who will use it?
  • Do you have a timeline and a budget range in mind?
  • Do you have designs, a specification or an existing system we would build on?

Hands the buyer to you when they mention

  • NDA
  • SOW
  • contract
  • RFP
  • IP
  • security review

Never says

  • world-class
  • cheapest
  • rockstar developers
  • guaranteed

And leaves these to you: fixed prices before scoping; delivery dates before scoping; guaranteed outcomes.

Lead sites set up for you

  • Clutch
  • GoodFirms
  • LinkedIn

Checks that you have

  • ISO 27001
  • ISO 9001
  • CMMI appraisal
  • GST registration and Letter of Undertaking (LUT)
  • Udyam registration
  • Case studies
  • Company profile or deck
  • NDA template
  • Master services agreement and SOW templates
  • Sample proposal or estimate

Communities to watch

  • startup founders looking for developers
  • product managers
  • agencies looking for white-label developers
  • no-code and low-code builders
Industry background your team starts with

How buyers choose

  • Startups want an MVP fast, businesses want internal tools or integrations, and agencies abroad want white-label capacity.
  • Buyers compare portfolios, reviews on Clutch or GoodFirms, the tech stack and how the team communicates.
  • Work is priced as fixed price for a clear scope, time and materials, or a dedicated team per month; many start with a paid discovery.
  • Buyers ask who owns the code and the IP, how often they will see progress, and what happens after launch.

Contracts and compliance

  • A typical set is an NDA, a master services agreement and a statement of work per project.
  • Clients in the EU expect GDPR terms when personal data is involved; US health clients may need HIPAA safeguards.
  • Exports of services from India can be billed without GST under a Letter of Undertaking (LUT) filed each financial year.
  • Enterprise buyers may ask for ISO 27001, secure coding practices and a security review before signing.

After launch

  • Apps need hosting, monitoring, updates and bug fixes; a support or maintenance contract often follows the build.
  • Mobile apps should be published under the client's own app store accounts so they keep ownership.
  • Repeat work from existing clients is usually cheaper to win than a new client.

General knowledge of the industry, not facts about your business. Pack content as of 2026-11-04.

Questions owners ask

Set up for how you sell:

Watch the 3-minute walkthrough

Will it quote fixed prices?

No. Fixed prices and delivery dates wait for scoping with your team.

Does it post on LinkedIn for us?

Meera drafts the posts; a person in your team approves and posts each one.

Can it reach agencies and companies abroad?

Yes. Arjun writes to them, and replies follow the currency set for each country.

Want your team working before the next enquiry?

Tell us what you sell and where your buyers come from. We set up your team with this industry’s pack.

See it on a call

Try before you buy: 10,000 free credits for 15 days.