A sales team for your software licence business.
Buyers ask for a product, edition, number of users and term, and expect a reminder before the renewal. Your digital team answers enquiries, asks the right questions and hands enterprise agreements, migrations and cancellations to you.
Early access includes 10,000 free credits for 15 days.
AshaLead Responder
RaviCustomer care
ArjunSDR Outreach
Software licences
Where sales slip today
- Renewal dates live in spreadsheets, and a missed renewal is a lost customer.
- Enquiries ask for “a price” without the edition, number of users or term.
- Government and enterprise enquiries need a person, but they arrive with the rest.
How the sale runs, with your digital team
Each step, as it often goes for software licence resellers today, and what your team does instead. A person approves every message.
An enquiry comes in
TodayIt waits for someone to work out what the buyer needs.
With your teamAsha reads every enquiry from your lead sites, mailbox, WhatsApp and enquiry form, marks it a lead or not, and gives a fit score with the reasons.
Edition, users and term
TodayThree emails before a quote.
With your teamAsha asks which product and edition, how many users, whether it is new or a renewal, monthly or yearly, and whether the buyer needs help with setup or moving from another platform.
The reply
TodayLicence terms are guessed.
With your teamAsha drafts the reply with prices only from your approved price list, and never states licence terms the vendor has not confirmed.
Enterprise, migration and cancellations
TodayBig or sensitive requests get a slow reply.
With your teamWhen a buyer mentions an enterprise agreement, a government purchase, a tender, a migration, a cancellation or a refund, Asha hands the buyer to you with their own words as proof.
Renewals
TodayRenewals are found when the customer complains.
With your teamRavi asks the customer’s owner to meet for a renewal when a contract ends within 30 days, and reminds customers when their next order is due.
Your team for Software licences
Start with these employees. You can start the others whenever you are ready.
- AshaLead ResponderAnswers licence enquiries with the right questions, prices only from your list, and hands enterprise and cancellation requests to you.What Asha does
- RaviCustomer careAsks for renewal meetings before contracts end, reminds customers of the next order and flags customers who go quiet.What Ravi does
- ArjunSDR OutreachFinds growing companies and new businesses that will need licences, and drafts a first email for approval.What Arjun does
What your team already knows about Software licences
Set up by Sellyx in the Software licences and subscriptions pack. Facts about your own business come only from the knowledge you approve.
Questions Asha asks buyers
- Which product and edition, and for how many users?
- Is this new or a renewal, and do you want monthly or yearly billing?
- Do you need help with setup or moving from another platform?
Hands the buyer to you when they mention
- enterprise agreement
- government
- tender
- migration
- cancel
- refund
Never says
- lifetime licence
- cracked
- free forever
- cheapest
And leaves these to you: licence terms not confirmed by the vendor; prices not in the price list; perpetual or lifetime licences.
Lead sites set up for you
- IndiaMART
- TradeIndia
- GeM
- JustDial
Checks that you have
- GST registration
- Partner status with each vendor (such as Microsoft or Google)
- Authorisation letter from your distributor
- Udyam registration
- Price list per product, edition and term
- Edition comparison sheets
- What your setup and support include
Industry background your team starts with
How buyers choose
- Buyers ask for the product, edition, number of users, monthly or yearly term, and whether it is new or a renewal.
- Most business software is now sold per user per month or per year; renewals and added users bring most of the repeat business.
- Buyers choose a reseller for genuine licences, a GST invoice, quick activation, help with setup and migration, and reminders at renewal.
- Software licences and subscriptions sold in India usually attract GST at 18%.
How vendor programmes work
- Large vendors sell through partner programmes with tiers; small resellers often buy through an authorised distributor.
- Under Microsoft's New Commerce Experience, annual subscriptions can be cancelled or reduced only in a short window after purchase or renewal; seats can be added any time.
- Under Adobe's Value Incentive Plan, licences added during the term are charged pro rata to the anniversary date, so all renew together.
- Each vendor sets its own rules for resale, regions, transfers and price changes, and changes them from time to time.
What buyers check
- Whether the subscription is in the buyer's own name and account, so they keep control of their data.
- Proof that you are an authorised partner, especially for government and larger buyers.
- Who helps with setup, migration from another platform, and support after the sale.
General knowledge of the industry, not facts about your business. Pack content as of 2026-11-04.
Questions owners ask
Set up for how you sell:
Does it track renewals?
Ravi reads your past sales and contracts, asks for a renewal meeting when a contract ends within 30 days and drafts reminders by each customer’s buying cycle.
Will it sell lifetime licences?
No. “Lifetime licence”, “free forever” and similar words are never used.
What about cancellations and refunds?
Those go to your team at once.
Want your team working before the next enquiry?
Tell us what you sell and where your buyers come from. We set up your team with this industry’s pack.
Early access includes 10,000 free credits for 15 days.